The UK games industry may be visiting America for E3 this week, but some firms are establishing a more permanent foothold over the pond.
UK accessories vendor Gioteck has taken further steps to conquer America with a new distribution partnership.
The firm has teamed up with US company Solutions 2 Go, which delivers products to leading US retailers such as Wal-mart, Kmart and Costco.
The partnership comes as Gioteck seeks to build on its phenomenal success in the US, with sales up more than 600 per cent year-on-year.
"North America is a strategically important market for Gioteck," says CEO Matthew Lamprell.
"We have achieved 630 per cent sales growth over the last 12 months and grabbed a 22 per cent share in the PS3 third-party gaming headset market this year to date.
"The potential in the Us is very exciting and we are focused on delivering a profitable product range for our US retail customers. Solutions 2 Go is a great partner to help drive this growth."