The first move in the anticipated FIFA 13 price war has been made.
Online retailer Green Man Gaming is, for 24 hours only, offering the Xbox 360 and PS3 versions for just 34.99.
The offer comes as part of a wider EA promotion, as spotted by PCGamesN, that includes Crysis 2: Maximum edition for 10 and Bulletstorm for 7.50.
We should find out in the next couple of days the extent to which supermarkets will discount FIFA 13 in a race to capture that all-important day one market share.
It's unlikely that we'll see any repeat of Tesco's now infamous 24.97 offer that it unveiled for FIFA 10 in October 2009, though we could see the game offered for between 25-30 – although this may require an additional purchase such as an XBL Points Card or minimum spend.
GAME will be offering FIFA 13 for just 99p when customers trade in any two of the following – The Amazing Spider-Man (360), Dragon's Dogma (360/PS3), The Elder Scrolls V: Skyrim (360/PS3), Ghost Recon Future Soldier (360), May Payne 3 (360/PS3), New Super Mario Bros (Wii), Pokemon Block or White (DS), Prototype 2 (360/PS3), Metal Gear Solid HD Collection (360/PS3), Tiger Woods PGA Tour 13 (360/PS3), Lollipop Chainsaw (360/PS3), The Witcher 2 (360/PS3) and Sniper Elite V2 (360/PS3).
It is also offering the same deal on Resident Evil 6, which is released on October 2nd.