Enterprise Value may not be a familiar measure on the markets, but a lot of people are paying attention to it today.
That's because in terms of enterprise value – that is, company value assessed without taking into account cash reserves – Google last week passed Apple to become the most valuable tech company in the world, The Wall Street Journal Reports.
Specifically, Apple has an enterprise value of $233bn compared to Google's $241bn.
Of course, looking at the more traditional market cap Apple ($378bn) still eclipses Google ($286bn).
However, since the highs of August 2011 the tech giant has suffered considerably in the markets with its value dropping nearly 50 per cent to the 402.63 it stands at today.
Oil giant Exxon Mobil currently ranks as the world's most valuable company.