Ian McGregor has been named as the new chief marketing officer of digital retailer Green Man Gaming.
McGregor’s career includes stints at Activision and EA, and he has previously worked on games including FIFA, The Sims and Call of Duty. GMG notes his involvement in launching the FIFA Interactive World Cup. He has also worked at Publicis London and a number of tech and ecommerce startups.
His role will focus on GMG’s international growth, as well as marketing and customer experience. He officially joins the company on December 1st.
“We are very excited to have Ian join the senior management team at a time when we are looking to take Green Man Gaming’s brand and marketing activities to the next level, as we continue expanding the business internationally,” GMG CEO and founder Paul Sulyok said.
“Ian’s extensive industry experience at top game publishers, innovative marketing mind-set and ability to bring different teams together to deliver impactful results is critical for us to achieve our aggressive targets to continue our fast growth.”
McGregor added: “I have closely followed Green Man Gaming’s remarkable journey over the years as it has grown to become a critical part of the gaming ecosystem. This is the perfect time for me to join the business, as it seeks to accelerate growth, build market share and deliver more products and services to its growing customer base.
“The passion I have for video games is shared by everyone in the Green Man Gaming team, and I look forward to working with all of them to plan for the future as the business expands and grows at fast pace.”