Assassin's Creed II has been awarded a Guinness World Record - for the most number of magazine covers scored by a single game.
According to publisher Ubisoft, and verified by Guinness itself, the game was used as the lead story in 127 different publications in 32 countries, between April 2009 and April 2010.
That's more than any other game - not bad given that last year another particular juggernaut franchise launches its biggest selling edition ever.
In the UK, the press campaign for Assassin's Creed 2 scored 17 front covers and, according to Ubisoft UK, over 340 pages of specialist press coverage and 14 review awards from April 2009 to April 2010.
One such cover was the October 2009 edition of MCV's sister magazine Develop, which featured all 200+ of the game's developers on its cover (which surely earns a record of its own, right?).
Assassin's Creed is one of our most well-loved brands,” said Alain Corre managing director EMEA at Ubisoft.
The worldwide interest for the brand, coupled with the energy and creativity of our press team made for a winning combination and I am proud of receiving this Guinness World Record.”
Gaz Deaves, Editor of Guinness World Records Gamer's Edition, added: The evidence submitted by Ubisoft was extremely thorough, with full details of every publication that featured the game. It's been a pleasure researching this category and we were pleasantly surprised that Assassin's Creed II took the record – I'm sure plenty of commentators (including myself) would have predicted another well-known game winning the title instead, and this achievement is even more impressive in view of the other 2009 releases that Assassin's Creed II was able to beat”.