Transformers owner Hasbro has acquired a majority stake in mobile games dev Backflip Studios.
The toy firm has paid in the region of $112m for 70 per cent of the Colorado studio. Backflip's current management is to remain in place although it will expand its development roster by working with a host of Hasbro IPs.
We will proceed with our long held strategy of building a large and active network of satisfied users through compelling gameplay,” Backflip's CEO and founder Julian Farrior stated.
We started this company because we love making games and we saw a tremendous opportunity in mobile. Since the beginning, we have prioritized creating the highest quality product, innovating as the medium evolves and making sure our users are happy. We will remain true to this vision going forward.
Having grown up playing Dungeons & Dragons, Trivial Pursuit, Monopoly and throwing a Nerf football, it's exciting to have our games brought into the Hasbro family. I am very proud of what we have built thus far and I am truly optimistic that we will continue to thrive, prosper and grow under this new relationship.”