Amazon's day of discounts exclusive to its Prime scheme is now underway.
To be eligible to take part in the discounts, you need to sign up to Amazon Prime, a scheme that lets consumers get next day delivery and access to its streaming service for 79 per year.
In addition to the below, one can also pick up a 1TB Xbox One, with Halo: The Master Chief Collection and an extra controller for 329, or a 1TB PS4, PlayStation TV, Destiny, a download for Ultra Street Fighter IV and three months of PlayStation Plus, all for 329, too.
Below are some of the deals on offer today (compiled by Eurogamer):
9.50am - Sleeping Dogs (PS4, Xbox One)
9.50am - Final Fantasy Type 0 (PS4)
10.50am - Battlefield 4 (PC)
11.50am - Disney Infinity 2.0 Avengers Starter Pack (PS3, PS4)
1.50pm - The Smurfs (3DS)
2.50pm - FIFA 15 (PS4, Xbox 360, Xbox One)
2.50pm - Tomb Raider (PS4, Xbox One)
2.50pm - Disney Infinity 2.0 Avengers Starter Pack (Wii U, Xbox
2.50pm - Just Dance (PS3, PS4, Xbox One)
2.50pm - Far Cry 4 (Xbox One)
3.50pm - Dragon Age: Inquisition (PS4)
3.50pm - Disney Infinity 1.0 Starter Pack (PS3)
4.50pm - The Witcher 3: Wild Hunt Collector's Edition (PS4, Xbox One)
5.50pm - Diablo 3: Reaper of Souls (PC)
6.50pm - Destiny (Xbox One)
6.50pm - Call of Duty: Advanced Warfare (PS3, PS4, Xbox 360)
6.50pm - Far Cry 4 (PC, PS4, Xbox One)