Entertainment giant HMV has been named the top dog at this year's GamesMaster Golden Joystick Awards.
The chain will also sponsor the One to Watch award at the event, which takes place at The Westminster Park Plaza on Friday, October 26th.
HMV's support of Golden Joysticks mirrors the similar support shown by GAME to the BAFTA game awards.
Our headline participation demonstrates HMV's firm commitment to games, and we believe that through this association, and the commercial opportunities it will create, HMV will be able to further develop the depth and scope of its games offer to its customers,” said HMV's games chief Ewan Pinder.
HMV GamesMaster Golden Joystick Awards, associate publisher James Kick added: We're delighted to have HMV on board. The extensive voting campaign and amplification of the awards across our own media as well as that of our partners, means a headline slot is perfect for a retailer. On top of that, by championing the One to Watch campaign, they have a ready-made platform for driving pre-orders.”
The HMV GamesMaster Golden Joystick Awards is celebrating its 30th anniversary this year.