A real-life F1 car will be the star attraction at the official F1 2013 launch event at HMV Oxford Street this Friday (October 4th).
Kicking off at 11am, attendees will have the chance to try their hand at a real F1 tyre change like you see dem dere folks on the tele doing. Those who manage the best times will be in line for some prizes.
There's also a Twitter competition – Tweet out an in-store pic using the #F12013 #HMVlaunch hashtags and you might get lucky.
There will of course be opportunities to try the game and subsequently buy it should you choose, seeing as it releases on consoles and PC on the same day.