Entertainment retailer HMV is to stock a limited edition iPhone cover in support of the Teenage Cancer Trust.
The iPhone cover is a soft touch case and is manufactured by HMV's technology accessories supplier Griffin Technology. It will include the trust's logo and will be sold in HMV's 220 UK stores nationwide as well as online.
The case will cost 7.99 with 1.70 from each sale going directly to the charity, potentially bringing in over 40,000 in total for the trust if all the cases sell through.
Director of Fundraising at Teenage Cancer Trust Siobhan Dunn said: These iPhone covers are a great way of raising vital funds for young people with cancer.
If you have an iPhone 4/4S, head to HMV and grab one of these cool covers to help more young people fight cancer.”
Dead Millward, HMV's technology buyer who developed the product with tech partner Griffin Technologies, added: The huge growth in the smartphone market has been matched by similar demand for the protective soft touch cases that users often put on them.
At such a great price I really hope this limited edition version for Teenage Cancer Trust sells out quickly and helps raise awareness.”
The cases will be available in stores from July 20th and is online now.