The eventual fate of both the PlayStation Vita and the handheld console sector remains to be seen, but if the consumer appetite in Hong Kong is anything to go by, Sony has nothing to worry about.
Huge queues formed outside key stores that were taking pre-orders form the device, with the military quarantine of some retail districts allegedly considered at one point.
And online interest was so high that the websites of several retailers were crashed.
There's no denying the monstrous tech included in Sony's machine, but the extent to which consumers remain hungry for dedicated portable games machine is very much in question.
An audience at The London Games Conference earlier this month was told by analyst Nicholas Lovell that handheld consoles are doomed – a statement 82 per cent of those listening agreed with.