How Coke teamed up with the most popular eSports game in the world

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Coke has spent the past two years connecting to eSports fans through Riot Games' League of Legends Championship Series.

From Aug. 22-23, the top North AmericanLeague of LegendseSports teams will battle at Madison Square Garden for a chance to go to Europe and compete for the world championship in Berlin. And Coca-Cola will be right there with them, as one of the big brand sponsors for the event.

Read more at Fortune >>>

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