Oberon Media has unveiled a new unified publishing division which unites its online, mobile and TV casual games interests.
The consolidated I-play brand is designed to show the wide portfolio of products the firm produces.
Oberon has acquired I-play and interactive TV games firm PixelPlay in recent months.
Since then the company said it had 'undergone a strategic transformation that now has it positioned as the world's first company to deliver integrated casual games solutions across all 'three screens': online, mobile and TV.'
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