A new colour variant of the PSP will be released at UK retail in July.
The Ice White PSP-E1000 will have an RRP of just 89.99.
The PSP E-1000 was announced last August. It's a trimmed-down version of the established hardware. As well as being heavier than other models, it also omits Wi-Fi support, though digital games can still be transferred to the device using Sony's Media Go software.
Crucially, it is compatible with PSP's extensive UMD software library.
Sony is also trying to associate the launch with its PSP Essential software selection, that offers loads of really great games for just 9.99 a piece.