Adam Hopkinson has joined the IGN UK team as commercial director.
He joins from Target Media, where he worked for 12 years – most recently in the role of group trading director.
He will now lead IGN's sales team, operating across the company's film, games and lifestyle brands and reporting to IGN's international VP and managing director Ian Chambers.
I'm delighted to be joining the team at IGN and look forward to contributing to the growth plans for the future,” said Hopkinson.
Chambers added: Adam has the experience and connections we need to continue the significant growth we have enjoyed over the past year. We're thrilled he is joining the IGN team.”