Media giant IGN is the latest big name to sign up for this year's MCV awards.
The firm is sponsoring the New Game Brand award. Those in the running for the award include DayZ, Disney Infinity, Injustice: Gods Among Us, Rust, Starbound and The Last of Us.
"IGN prides itself on being at the cutting edge of entertainment, breaking new games, movies and talent into the mainstream," said Alex Simmons, editor in chief, IGN UK.
"We're constantly feeding our audience's appetite for the next big thing so supporting the Best New Games Brand is a natural fit for us."
The MCV Awards 2014 take place on April 10th at the London Lancaster Hotel and will be hosted by Channel 4 presenter and stand-up comedian Adam Hills.
Supporters for the evening also include Xbite, EA, Green Man Gaming, SimplyGames, Razer, OPM, Orb, OnLive, IGN, GamesGrabr, Curse, Intergi and Gamescom.