Despite recent revelations that Microsoft-owned in-game advertiser Massive Inc has shed its full-time workforce by 28 per cent, a new study believes that the modern marketing practice is set for serious investment.
In fact, according to analyst group Screen Digest, in-game advertising investment will total over $1bn by 2014.
In its new report – In-Game Advertising: Market Assessment and Forecasts to 2014 – Screen Digest states that the game sector's growing audience will make it impossible for brands to ignore”.
Full story can be found over at Develop.
Picture: Unlicensed GTAIII PC mod, Real GTA.