In-game ads fail Quake Live - MCV

In-game ads fail Quake Live

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One of the highest-profile names in the free-to-play browser-based games market, Quake Live, is to turn its back on the in-game advertising model after its lead developer admitted that its returns to date have been limited.

As a result, developer id has now admitted that it intends to turn to premium subscriptions to fund the service going forwards.

The full story is over on CasualGaming.biz.

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