The games industry will get hands-on time with key games at October's Eurogamer Expo during a preview that's closed off to the public.
Organisers of the three-day event have also added a special two-hour preview to the show.
Eurogamer Expo runs from October 1st to 3rd at Earls Court, but from 9am to 11am on the first day will be for retailers and journalists only. The early morning preview will give any industry attendees the chance to play the range of games on show at the Expo before consumers are let in.
This will give the industry an opportunity to get hands-on with the biggest games of Christmas and beyond – before the show gets mobbed by 20,000 consumers,” explained Eurogamer chief Rupert Loman.
Eurogamer Expo is the opening event of October's London Games Festival.
HMV announced its partnership with the Expo last week – when tickets went on sale. Over 1,000 passes sold after five days.
Added Loman: We've had an amazing response from consumers and the industry regarding this year's show – it really is becoming the key UK games event.”