Inside the Unique Culture and Business of Jonas Jerebko's Trendsetting eSports Deals

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This past July, while at Vegas Summer League watching his young Celtics get their fresh start in the NBA, Jonas Jerebko was up to something new himself sitting in the stands.

Jerebko, who was with a business partner James O'Connor, texted Tobias Sherman, the IMG global head of eSports, We want to get this deal done.”

Sherman texted back not even a minute later, I'm jumping on a plane now. Let's get this deal done.”

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