Intergi rebrands as PlayWire - MCV

Intergi rebrands as PlayWire

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Intergi Entertainment has changed its name to PlayWire Media.

According to the company this is in preparation of its next phase of growth.

The site is visited by 52m unique users each month, according to ComScore, putting it in the lead. It also five times more visitors than second place.

Meanwhile it says its ads are viewed by 4bn monthly from users in 165 countries.

We're proud of our phenomenal growth this past year,” said Jayson Dubin, founder and CEO of Playwire Media.

Online video for both desktop and mobile has been the major force driving our top line growth as publishers and creators clamor to find more profitable avenues to monetize their video content, while simultaneously controlling their intellectual property. Our rapid success is based on combining a highly scalable video ad platform with the ability to deploy customizable unique creatives at scale.

We have found creators in many industries wanting to monetize digital content, but the existing solutions were either cost-prohibitive or offered insignificant revenue for the people who create the content.

We have a ‘publisher-centric' philosophy and publishers are our first priority. This commitment is reflected in our business model, which ensures publishers and content creators receive a substantial revenue share with a guaranteed 100 per cent global ad fill.”

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