International Factfile 2015: Denmark - MCV

International Factfile 2015: Denmark

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Market research firm Newzoo estimates that the Danish video games market generated $221.46 billion during 2014.

This makes it the 27th biggest country in the world for video games, between its overseas neighbour Norway and Portugal in 26th and 28th, respectively.

According to the latest Consumer Study of Denmark by trade body Ipsos MediaCT, in association with ISFE, 45 per cent of Denmark's online population play games, with a quarter of adults gaming weekly.

However, children are also invested in video games, with 65 per cent of those aged 10 to 15 having brought a game for themselves.

Many Danish games developers have managed to make waves overseas.

IO Interactive, now owned by Square Enix, created the popular Hitman series, while Copenhagen-based Playdead developed the acclaimed title Limbo and is currently working on upcoming game Inside.

Local industry organisation Interactive Denmark estimates that 47 per cent of Danish developers during 2014 were working on mobile titles, while 30 per cent were working on traditional boxed and digital games.

It adds that total developer turnover grew 119 per cent from 2009 to 2013; Denmark's video games export share rose by 80 per cent over the same period.

On the back of Denmark's growing presence in the global games market, it has begun to invest more heavily in the sector.

Interactive Denmark predicts that $1.42 million will be provided in cultural support annually from 2015 to 2018, with $2.84 million dedicated as innovation funds.

Population: 5,659,715

Capital City: Copenhagen

Currency: Krone

GDP (Per Capita): $61,884

KEY RETAILERS

Coolshop, CDON, Gucca, BilligeSpil, Dvdoo, DVD City, GameStop

KEY DISTRIBUTORS

Game Outlet, Nordic Game Supply, Creative Distribution

TOP DEVELOPERS

IO Interactive, Playdead, Interceptor Entertainment, Press Play, Novasa Interactive, Reto-Moto, Serious Games Interactive

PUBLISHERS IN THE REGION

EA, Ubisoft, Microsoft, Sony, Warner Bros, Nordic Games, The Game Factory

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