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International Factfile 2015: Netherlands - MCV

International Factfile 2015: Netherlands

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The Netherlands continues to host a flourishing games market, experiencing massive growth propelled by thestrength of serious games and social titles.

According to the latest data from research firm Newzoo, the Netherlands is the 16th largest games industry in the world, generating market revenue of $433.2 million (287.1m) last year.

The Dutch games industry differs from many of its European neighbours in that the biggest proportion of the market is occupied by ‘serious' games, such as training, educational and simulation titles.

Innovation Taskforce Utrecht Region predicts that these titles comprise approximately 15 per cent of games industry revenue globally, in the Netherlands they contribute half of all revenue, split equally with ‘non-serious' titles such as racing, shooting, adventure and strategy games.

In addition to this, PricewaterhouseCoopers (PwC) reports that a fifth of Dutch gamers regularly invest in additional virtual in-game content. More than a third (35 per cent) have purchased such content at least once.

PwC adds that social games see the most regular use among consumers, with 43 per cent of gamers playing such titles daily.

Games consoles see the least regular use; just one in ten gamers play on console every day, with the majority – 28 per cent – playing several times a month. This is less than half of those who play regularly on PC or laptop, with 21 per cent of gamers playing every day.

Population: 16,912,640

Capital City: Amsterdam

Currency: Euro

GDP (Per Capita): $52,249

KEY RETAILERS

Nedgame, Carrefour, Game Mania, Gameshop, Intertoys, Media Markt, Bart Smit, Saturn, Bol.com

KEY DISTRIBUTORS

Koch Media, Big Ben Interactive, Micromedia, CLD Distribution, Level03 Distribution,Game World

TOP DEVELOPERS

Vlambeer, Guerrilla Games, Lionade Games, Engine Software, Triumph Studios, VSTEP

PUBLISHERS IN THE REGION

Sony, Microsoft, Nintendo, EA, 2K, Ubisoft, Two Tribes

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