Consumers are clearly winning to pay in excess of 40 for a copy of Mass Effect 3, but are they willing to do the same for its companion iOS title?
EA certainly hopes so. Mass Effect: Infiltrator was released on iPhone and iPad yesterday. It costs 4.99 to download.
However, as spotted by Eurogamer, the title also offers an array of in-app purchase options. And the most expensive one weighs in at an eye-watering 34.99.
For the money players will receive 200,000 in-game credits that can be spent on an assortment of digital goodies such as weapons and armour.
Credits can be earned in-game, of course, though at a far slower rate.
Other options for those who'd prefer to buy their success range from 75,000 credits for 17.49 all the way down to 2,500 credits for 1.49.
Mass Effect 3, which offers a certain amount of interactivity with ME: Infiltrator, will be released in the UK this Friday.