Apple's range of iDevices dominate the Christmas lists of kids aged 6-12 in the US.
Its success comes at the expense of Nintendo's Wii U, which is forced into second place according to new data from Nielsen.
Apple's iPad is the most sought after gift followed by Wii U, iPad Touch, iPad Mini and iPhone. Around half of the kids surveyed expressed interest in an iPad, up from 44 per cent the year before. 29 per cent will be asking for a Nintendo 3DS.
Xbox and PS3 also feature highly with 25 per cent and 26 per cent respectively. It's bad news for Vita, though – Sony's machine will feature on the Christmas lists of just 14 per cent of those questioned, which is lower than the 18 per cent who'd like a PSP.
Here's the data: