ITN's multimedia division, ITN On, has launched a games-focused programme on social networking site Bebo.
Game On is the first video gaming channel to launch on Bebo and is available to the social networks 45 million users worldwide as of today.
The company claims: ‘Bebo users can log on to Game On for all the latest gaming news, reviews, previews and engage with the channel via polls and debates.'
ITN On presenter Nathaniel Lippiett will deliver daily video clips and blogs as well as Gamerzine TV, the weekly programme produced by ITN On and games magazine publisher Cranberry.
ITN On MD Nicholas Wheeler said: Bebo has a very strong offering that caters to a very desirable youth market and this elusive audience that appeals to ITN On and our advertisers.
"There is a large community of gaming fans on the Bebo platform and Game On is made specifically with that audience in mind, This newly created channel encourages them to interact, share their opinions, gaming tricks, build a community and make the channel their own.”
Click here to preview the channel