Japanese publisher Idea Factory enters European games market

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Japanese publisher and developer Idea Factory has set up shop in Europe.

The firm has opened an office in Croydon, and will be handling the marketing and PR of its games at European retail, including the UK.

Prior to this, Idea Factory's games were published in Europe by companies such as NIS America and Rising Star Games.

The first title to be released is its RPG Hyperdimension Neptunia Re;Birth 2 for the PlayStation Vita, which will launch on February 6th.

We're very excited about our first retail launch in Europe. Since our first digital release, we've received loads of requests from European fans for retail versions, so we are very happy to be able to answer our fans' requests,” Idea Factory International CEO Haru Akenaga told MCV.

Moving forward we will continue to bring our titles to the EU market in physical form.”

Reef Entertainment will be distributing Idea Factory's games in Europe.