Jo Twist 'will change the tone of UKIE'

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UKIE's new boss Jo Twist has pledged to ‘change the tone' of the trade body.

The former Channel 4 and BBC exec has laid out her immediate strategy for UKIE, which includes making it relevant to small digital creative businesses and developers, promoting the industry to future talent and launching the first PC digital download chart.

I want to change the tone of UKIE. I don't want us to be a grey and purple faceless place,” she told MCV.We are passionate humans who care about this industry and only want to do the best for it. That's our shared priority. We play games. I am putting posters up all over the place, so that people know who we speak up for as soon as they walk through the door.

One of the big projects that I will be focusing on is the delivery of the UKIE Digital Charts.

To understand the direction that we should be travelling in, we must be able to measure the size of the market, to benchmark and to understand what success looks like. This has now gone beyond mission critical and has to be a priority for the industry. UKIE is ready to create the first digital chart – we have a beta running with the data that we have – but we still need more input from the industry. We need your data.”

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