The Fable III Kingmaker smartphone app is leading Microsoft's marketing rally for the upcoming RPG.
The unique marketing tool has already pulled thousands of potential gamers.
The response has been phenomenal – over 60,000 people have signed up, which is a fantastic result,” Microsoft's director of Xbox and Entertainment Stephen McGill told MCV.
With mobile technology constantly improving and more people purchasing a smartphone, it's possible to engage with people in other interesting ways.
Mobile gaming has proven to be a huge success and we are pleased to offer a Fable III experience on the go through Kingmaker.”
The game rewards players for planting virtual flags in a digital civil war between Fable III's two factions. Any gold earned in Kingmaker can then be transferred to the Xbox 360 when Fable III launches next week.
A partnership with GAME means that anyone who pre-orders the game from the national chain will bag a bonus 15,000 gold. The firm's stores serve as Kingmaker treasure points for the app's users.
The app is part of Microsoft's drive to make Fable III a mainstream hit, earning it a place in what creator Peter Molyneux calls the triple-A club”.
It will always be my consistent dream to break into that club,” he told MCV.
Fable III is due for release on October 29th.