Koch Media believes its upcoming RPG Risen can become an on-going series.
The original IP is due for release under the distributor's Deep Silver publishing label for PC and 360 on October 2nd.
It has been developed by German developer Piranha Bytes, which is best known for its Gothic RPG series.
Risen is Deep Silver's major launch of the year,” sales and marketing director Paul Nicholls told MCV.
Our expectations are that the game will be well received by both the specialist gaming press and consumers, enabling us to develop a major new RPG franchise.”
Koch is keen to promote the triple-A qualities of Risen, such as its notable voice cast, which includes Lord Of The Rings stars Andy Serkis and John Rhys-Davies. And the publisher feels that gamers will be impressed by the title's rich narrative and strong gameplay.
Retailers can expect a product that appeals to hardcore RPG fans looking for a new and exciting gaming experience,” Nicholls.
The game features more than 60 hours of gameplay so it also represents excellent value for money.
The product will be supported with a far reaching marketing and PR campaign that will ensure no gamer will not have heard of Risen by the time the game launches.”
The main focus of the marketing campaign will be on specialist gaming sites and print publications, as well as lifestyle magazines such as Deathray and Sci-Fi.
Additionally, Koch will try to build a community following launch, by taking part in public events and social media.