Koller: Were focusing on 3D in the home

With 3D gaming still in its infancy, Nintendo’s surprise announcement of the 3DS yesterday marks a surprise new direction for the technology – and it’s one that has failed to convince SCEA’s director of hardware and marketing John Koller.

I think it remains to be seen where Nintendo goes with 3D on a portable,” he told IGN.

Having been in the portable space for quite a while, I think it’s an interesting move but one I’d like to see where they go from a demographic standpoint. Eight and nine year-olds playing 3D is a little bit of a stretch given where some of our research is right now.”

Rumblings concerning the possibility of a 3D PSP have increased following the reveal of Nintendo’s machine, and analysts are already predicting the arrival of new Sony portable hardware this year.

But Koller remains adamant that Sony’s 3D focus remains purely fixed on PS3.

Our focus on 3D right now is on the console,” he added. There’s a tremendous amount of opportunity on PS3 with 3D. The amount of interest in 3D from the retail side and game publishers is off the charts. We know we have a hit with 3D on PS3 and we’re going to concentrate our efforts there.”