Sqaure Enix constructed the world's largest iPhone to mark the launch of the iOS version of Lara Croft and the Guardian of Light.
The iOS version of the digital-only Tomb Raider title was demonstrated on a giant iPhone-shaped billboard at London St Pancras International.
The display was constructed from 56 iPads, which were than handed out to lucky passers-by. Each device had a copy of Guardian of Light preloaded onto it.
Gaming on the move is a fantastic way to keep entertained on those long winter commutes,” said Crystal Dynamics' studio head Darrell Gallagher. And with temperatures in the UK set to drop again this week, people need this today more than ever.”
Lara Croft and the Guardian of Light is now available for the iPad, iPhone and iPod Touch.