Esports and gaming video broadcaster Level Up Media has launched its brand-new website, TheGamer.tv. Initiallyannounced back in February of this year, TheGamer.tv is the world's first dedicated destination for audiences looking for the latest premium console-based videos from blockbuster titles such as FIFA, Call of Duty, GTA, Assassin's Creed and more. It will also feature funny clips, tips and tricks and walkthrough videos alongside gameplay videos.
Building on the success of Level Up Media's premium esports platform, DingIt.tv – which now has over 30m monthly users – brands will now be able to reach even more gamers through TheGamer.tv's mainstream target audience. The new site will also be powered by Level Up Media's industry-leading video platform, enabling viewers around the world to access high quality content on demand.
Much like DingIt.tv, all content on TheGamer.tv will be curated by moderators instead of an algorithm, ensuring only the very best videos appear on the platform.
Level Up Media is also hoping it will become a focal point for brands and advertisers looking to reach mainstream gamers. Indeed, in addition to highly-targeted ad placement and granular segmentation, Level Up Media also lets publishers host the site's premium video library on their own sites to help drive engagement and attract new advertisers.
Level Up Media's VP of content and marketing, Adam Simmons, said: We're incredibly excited to be launching TheGamer.TV. It's the first dedicated video platform for mainstream gamers where they can watch premium content featuring the biggest games, franchises and titles, without sifting through masses of other videos.
This is a natural progression for Level Up Media following the growth of DingIt.TV. We have found that, while DingIt is incredibly popular with eSports fans, there are millions of others who want funny, quick-fire moments and tips alongside competitive gameplay. TheGamer is the new home for those content creators and fans, and the brands who want to reach them.”