As the industry continues to digest the 129.99 RRP placed upon Xbox 360 Kinect by Microsoft, its European VP of interactive entertainment business Chris Lewis has defended the decision to aim high with its pricing strategy.
We researched it heavily,” he told MCV. As with most things, we do massive amounts of consumer research. Not only did we consult with people like yourselves, but also the analyst community. We think this is great value.
"The bundle offers an immediate opportunity for families to jump straight in to the experience with everything they need.”
Furthermore, Lewis points out that when total purchases are factored in, Kinect remains a cheaper multiplayer motion experience than PlayStation Move.
Look at our pricing versus what we've seen from Sony,” he insisted. If we take their US Move details for example – obviously we've not seen their Move price-points for EMEA – but we expect Move will cost €150. But when you look at a two player Move experience, we think we will be around €150 less for the equivalent two-player experience.”