Forget the buzzwords and gimmicks that are swamping games – we asked sponsors of this week's London Games Conference to tell us what they thought things like online content and digital distribution really mean for our industry. Read on for insight into the trade's future.
Follow the links below to discover more about some of the night's key topics.
LGC: Online Audiences
IGN's Ian Chambers looks at how building a game's fanbase pre-release is key to the future of the industry
LGC: The In-Store Experience
AGI Media's global creative and marketing director Tony Garnish explains how adapting a company's services can keep it competitive in an evolving market
LGC: Multi-Channel Retailing
The Hut Group's head of business development Sarah Jasper explains how businesses can benefit from balancing multiple product channels
LGC: Multiplayer Gaming
Virgin Gaming CEO Rob Segal speculates on the future of online multiplayer gaming and suggests how we can create a true on-demand experience
LGC: Live Events and Digital Downloads
Multiplay's managing director Craig Fletcher
looks at how digital distribution has changed
the industry in recent years
LGC: Payment and Virtual Items
Giving digital-only brands and content a presence at retail is tricky, but InComm's Simon Osgood explains how this can be done with pre-paid gaming cards