There was plenty to learn at last night's London Games Conference, and MCV is at hand to make sure you don't miss a beat.
300 people were in the room for the sold-out event which included talks and presentations form some of the industry's leading figures.
Here's a roundup of everything that happened:
Halo, Xbox Music and Xbox Live star in Phil Harrison's first speech as Microsoft VP
Popular games exec Phil Harrison delivered his first public address as a Microsoft VP at London Games Conference this evening, and gave the room a rapid tour around the new Xbox business strategy.
Video games is the second most popular category on YouTube
Video must be at the heart of publishers' modern marketing strategy, says Google. Google's industry manager for entertainment Warren Mills revealed that video games is the second most popular category on YouTube. Which, Mills added, is in itself the second biggest search engine behind Google.
EA: 70% of free-to-play gamers give up after a day
Free-to-play games on average lose 70 per cent of their userbase within the first day, says EA's play4Free VP Sean Decker. Sean Decker provided a wealth of information for developers about how to become a success in the F2P market.
Sega shares Steam strategies
Sega knows a thing or two about succeeding with the biggest digital distributor in the world. And it shared some of that insight last night. In a talk at the London Games Conference, the firm's digital distribution VP John Clark ran through the ways Sega is using Steam to sell games.
2013: year of the digital/physical tipping point - Screen Digest
Digital revenue in Europe will count for 53 per cent of the games market next year. That's according to data revealed by IHS Screen Digest. In a talk running through key metrics measuring the size, scope and future of the games market, senior analyst Piers Harding-Rolls gave attendees some of the biggest numbers of the night.
Disney details 'Old Tricks for New Dogs'
Disney's commercial director Matt Carroll delivered a guide for developers looking to ape the entertainment giant's success with apps and social gaming. Disney has recently met with immense success with apps like Where's my Water? and online games like Garden of Time, and according to Carroll, lessons from a different era of the games industry helped the organisation achieve such an impact in gaming's digital era.
"We'll never spend any money advertising Hawken"
CEO of publisher Meteor Entertainment Mark Long discusses how the firm's upcoming FPS, Hawken, will compete with Halo 4 and Call of Duty: Black Ops II - without spending a single penny on traditional advertising. He discusses the power of transmedia for triple-A free-to-play titles.