Dalston-based games bar Loading is launching a new outlet in Stratford.
The new location will be in the former Princess of Wales pub and is set to open its doors on November 2nd.
Speaking to MCV, Loading boss James Dance says that the space will allow the games bar to do larger events, and its more central location – in addition to its proximity to GAME's flagship Stratford store – will mean it is better positioned for bigger publishers and events.
I wanted to be in a different space, but also be somewhere which had better transport links and a lot more going on,” Dance said.
Our audience is currently just people who have been fans of Loading or are making a trip especially, Stratford gave us the scope to put something there that was somewhere you could just drop in.”
He continued: Publishers can promote their titles in two locations – they have a much bigger outreach. They can do a launch in somewhere like Stratford and then do more long-term PR in Dalston.”
In addition, Loading is in talks with a leading digital codes specialist about selling download vouchers in its stores.