Success of 2018 edition prompts ambitious growth plans

Next year’s London Games Festival will be bigger than ever, with 2019’s edition running from April 2 to April 14 across the nation’s capital.

LGF 2018 brought in some 65,000 people, attending 40 different events across 20 venues, and featured around 400 games in total being shown off. This level of success has prompted organisers to push for bigger, longer, and more in 2019.

The festival, run by Games London (an initiative from Film London) and Ukie, has so far attracted in the region of £40 million in potential investments to games businesses both in London and across the UK as a whole.

Dr Jo Twist OBE, CEO of Ukie and Mayor of London cultural board ambassador, said: “Games and interactive entertainment are an increasingly important part of the creative and cultural offer of London, our capital city. Games London is a hugely valued programme which showcases the talent, innovation and creativity of the sector from across the UK, and demonstrates the impact of what we make on the economy and culture. There is something for everyone at this year’s London Games Festival, which pulls together 12 days of play, with events and hands on fun for families, for fans, all over the city, as well as opening up a critical business focus through the Games Finance Market.”

London Games Festival 2019 will see plenty of events returning, like the LGF Hub and Now Play This, which show off prototypes and start-ups, or allow visitors to play experimental styles of games respectively. There’s also the returning tie-in with both EGX Rezzed, the indie games showcase, and the BAFTA Games Awards.

Applications for LGF 2019 are open now, and details can be found on the official site.

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