Clearly, ITV has missed the widespread backlash against the BBC's Panorama on games addiction as it's now launching its own investigation. And who better to head up this initiative than long-time morning TV presenter, Lorraine Kelly?
ITV has been issuing invitations to various specialist gaming media outlets, such as CVG, asking them to seek out prospective candidates for a segment on violent teenage gamers among their readerships and forum members.
The ITV statement reads as follows:
[ITV is] looking for a specific case study for a segment on the show entitled ‘Lorraine Investigates' and wondered if you would be able to post the details on your forum.
The piece is looking at the effects of video games on children and [we are] looking for the following to interview: Either a teenager or the parents of a child or teenager whose education or relationships with their family have suffered due to the amount of time they spend on computer games, or a teenager or the parents of a child or teenager who has acted aggressively or violent towards another person, as a suspected result of playing violent video games.”
Earlier this week, the BBC's current affairs show Panorama aired an episode dedicated to alleged problems with video games addiction – a documentary that was met with considerable scepticism from both MCV and the industry at large.