Activision has appointed former Macy's VP Brad Jakeman as its new chief creative officer.
Jakeman will join Activision in early November in the newly-created position.
Before Macy's, he spent eight years as managing director of global advertising at Citigroup.
At Activision, Jakeman will be responsible for leading global advertising, media, marketing and consumer research for all of Activision Publishing's franchises. He will report to Mike Griffith, the firm's president and CEO.