Third-party accessory provider Mad Catz has agreed into a licence agreement with Arsenal Football Club plc to produce customised video game controllers and accessories that carry with the team's brand.
The multi-year agreement provides Mad Catz with rights to distribute the products throughout Europe.
Mad Catz plans to develop Arsenal-branded video game controllers, faceplates, ‘Console Skinz' and carrying cases for the PS2, PS3, Xbox 360, PSP, DS and Nintendo Wii.
Arsenal is one of the world's premier sporting franchises with a global fan base and the addition of this brand to our robust license portfolio should help strengthen the penetration of Mad Catz' products in key European markets,” said president and CEO of Mad Catz Darren Richardson.
We look forward to providing European retailers and customers with a range of Arsenal-branded videogame accessories.”