Casual games title Mafia Wars 2 has suffered an exodus of players in November.
Business Week reports that having hit a user peak of 2.5m daily active users in October. However, that number has tumbled by a massive 900k players in November according to AppData.
The site goes on to suggest that the social game market is experiencing its first growing pains; hundreds of developers now compete for the clicks of online gamers who are spending shorter periods of time immersed in each game.”
Revenues from Mafia Wars 2 are said to have fallen short of internal Zynga expectations. Currently fewer than ten per cent of the game's users are playing the game every day, and it's the lack of these daily users – and their proportionately high in-game spend – that is hurting the most.
The average Zynga game enjoys a 20 per cent daily user rate.