Nintendo is putting its money where its mouth is for upcoming 3DS system shifter, Animal Crossing: New Leaf.
The company tells MCV the game is a key release for the handheld and has organised an expansive TV campaign for launch.
The firm has also booked press ads and launched special Facebook and Twitter pages to allow fans to share stories about the game.
We're excited to be bringing Animal Crossing New Leaf to the UK. It's our biggest focus for 3DS this summer. We're looking forward to exciting both existing fans and introducing new comers to the franchise,” said Nintendo UK product manager Roger Langford.
We'll have a large TV campaign from launch which will run across the summer and we'll be supporting it via press in both gamer and kids titles. The launch of the Facebook and Twitter pages means momentum is already starting to grow.”
This will be the fourth game in the franchise, having first launched in 2004. The 2006 DS Animal Crossing is that console's ninth best-selling video game, having sold 11.7m units around the world.
Handheld is the natural home for Animal Crossing as it's very much a game that players want to dip in and out of,” added Langford.