UK-based marketing and ad start-up SuperAwesome has raised $7m in a new round of funding.
That's according to Venture Beat, who says that this new cash will be funding its AwesomeAds digital ad platform. The firm claims that this new platform is a safe way of targeting children with ads that doesn't violent privacy regulations.
The London-based firm says that the first iteration of its AwesomeAds platform will reach 250 million children each month across desktop, mobile and online video. It has relations with LEGO, Hasbro and Warner Bros, as well as many kids-app developers.
At the end of 2013, the marketing platform boasted that it reached 13m children a month.