MCV AWARDS 2012: PR & Marketing finalists

Activision gets a nomination for each award in the PR & Marketing category at this year’s MCV Awards.

Thanks to either the work of its trade marketing, marketing and PRs teams, or big brands such as Modern Warfare 3 and Skylanders, the major publisher is putting up a big fight for prizes.

Elsewhere Bethesda gets six PR & Marketing nominations – five of which are thanks to Skyrim, with a New Game Brand nod for Rage.

Meanwhile Warner Bros. Interactive Entertainment, EA and Ubisoft all get four nominations a piece.

Our PR Team award is voted for separately by a panel of over 100 UK games journalists. There are 11 finalists for this award to ensure as fair a win as possible – and for the first time, writers will be asked to pick first and second choices in an Oscars-style voting to declare the best games PR team.

MCV AWARDS 2012: PR & MARKETING FINALISTS

Peripherals & Accessories Brand
A4T
Bigben
Insert Coin
Moshi Monsters
Power A
Skylanders: Spyro’s Adventure
Turtle Beach
Venom

New Game Brand
Bastion (Warner Bros. Interactive Entertainment)
Dead Island (Deep Silver)
L.A. Noire (Rockstar Games)
PS Vita (SCE UK)
Rage (Bethesda)
Skylanders: Spyro’s Adventure (Activision)

Trade Marketing Team
Activision
Bethesda
Microsoft
Nintendo
SCE UK
Sega
Ubisoft
Warner Bros. Interactive Entertainment

Best Use of Social Media
Batman: Arkham City (Warner Bros. Interactive Entertainment/Rocksteady/Microsoft)
Dead Island (Deep Silver)
Just Dance Facebook & iOS (Ubisoft)
PlayStation Access (SCE UK)
Pwned (Electronic Arts)
Skylanders Mumsnet campaign (Activision)
Skyrim viral video (Bethesda/Harry Partridge)

PR Team
Activision
Bethesda
Electronic Arts
Namco Bandai (with Premier PR)
Nintendo (with Good Relations)
SCE UK
Sega (with Mischief PR)
THQ
Ubisoft (with Emanate PR)
Warner Bros. Interactive Entertainment (with Premier PR and Renegade PR)
Xbox (wth JCPR)

Game Campaign
Batman: Arkham City (Warner Bros. Interactive Entertainment)
Battlefield 3 (Electronic Arts)
Call of Duty: Modern Warfare 3 (Activision)
FIFA 12 (Electronic Arts)
Just Dance 3 (Ubisoft)
Saints Row: The Third (THQ)
The Elder Scrolls V: Skyrim (Bethesda)
Uncharted 3: Drake’s Deception (SCE UK)

Marketing Team
Activision
Bethesda
Electronic Arts
Microsoft
Nintendo
SCE UK
Sega
THQ
Ubisoft

Tables cost 2,599 + VAT with tickets priced 275 + VAT. This year we have introduced a single-price band to make the event more accessible. Contact Kathryn.Humphrey@intentmedia.co.uk or call her on 01992 535 646 to book your place.

The awards this year take place at the Lancaster London Hotel, a new venue for the event.

Nintendo will be the exclusive partner for the Retail category. Other sponsors include Green Man Gaming (event partner), OPM Response (Goodie bag partner), ShopTo.net (Disco & bar partner), and NCsoft (Digital Distribution Team award sponsor).

A wide range of sponsorship opportunities are also available – contact Lesley.Blumson@intentmedia.co.uk or call her on 01992 535 647 to find out more.

Fore more information about the MCV Awards 2012 go to www.mcvawards.com.