The MCV Industry Excellence Awards will kick off in just a few hours at its new venue: the Lancaster London Hotel.
Inbetweeners star Greg Davies will host the 10th Anniversary ceremony, which will celebrate the last decade of games industry achievements.
Don't forget to bring a tenner – GamesAid is hoping to raise 4,000 through donations. You can donate now atwww.justgiving.com/ MCV-Awards-Tenner.
You can also donate by text message – simply text BKCY66 10 to 70070.
63 different companies from across the games industry are nominated for prizes at this year's MCV Industry Excellence Awards.
Activision leads the pack with 11 nominations - five for its break-out kids' hit Skylanders: Spyro's Adventure.
EA closely follows with 10 nominations, including nods for EA Origin, Battlefield and FIFA 12.
Elsewhere big hitters like SCE UK and Bethesda take nine nominations each, with seven nods each for Ubisoft and Microsoft, and six for Warner Bros.
But from physical retail to digital distribution, via publishers and peripheralsbrands, the nominated firms come across the trade, with other nominations also going to GameStop, Insert Coin, Mind Candy, Turtle Beach and 505 Games
Over 60 companies are due to attend, from publishing giants Ubisoft and EA to leading distributors Gem and CentreSoft.
Big name sponsors include Nintendo, ShopTo, NCsoft, Sega, Medal of Honor: Warfighter, Green Man Gaming, TalkSport, Onlive and OPM Recruitment.
There are still sponsorship opportunities available. All enquiries should go toLesley.Blumson@intentmedia.co.uk.
Ticket prices have been reduced this year and we've introduced single-band pricing. Tables are 2,599 + VAT while tickets are 275.
To book your place contact KathrynHumphrey by emailingKathryn.Humphrey@intentmedia.co.ukor calling01992 535 647.