MCV/DEVELOP News, events, research and jobs from the games industry
Having dominated last year’s MCV Awards, 2015’s industry celebration saw PlayStation UK’s marketing team triumph once again.
The platform holder claimed victory in this year’s Marketing Team and Trade Marketing Team categories, taking home the prizes for both.
The former award was handed out by IGN’s Dan Kilby (pictured, right), with PlayStation UK head of product marketing Rich Keen (pictured, left) collecting the trophy.
The double success marks the second year running that PlayStation UK has come out on top for both categories.
Up-and-coming comedian Romesh Ranganathan hosted the MCV Awards 2015 proceedings with panache, unveiling the winners and handing out prizes on Thursday April 16th at the Lancaster London Hotel.
Over 71 companies from across the entire games industry competed closely for recognition in 22 different categories.
Three brand new special accolades were also up for grabs, going to outstanding individuals recognised as Unsung Hero, Person of the Year and Store Manager of the Year, as well as three inaugural company award categories: Media Team, Agency Team and Independent Games Publisher.
The partners of this year’s event were IGN, Gamescom, Curse, PDP, IGN, Green Man Gaming, Playwire, Respondez, OP, Scanavo, Click Entertainment, A4T and Novobox.
Here is the list of winners in full:
GAMES RETAILER: GAME
INDIE RETAILER: Games Centre
NEW GAMES BRAND: Destiny (Bungie/Activision)
SALES TRIUMPH: Middle-Earth: Shadow of Mordor (WB Games UK)
PERIPHERALS AND ACCESSORIES BRAND: Turtle Beach
BUYING TEAM: GAME Digital
MARKETING TEAM: PlayStation UK
DIGITAL MARKETING TEAM: Electronic Arts
TRADE MARKETING TEAM: PlayStation UK
PR TEAM: WB Games UK
AGENCY TEAM: Indigo Pearl
COMMUNITY TEAM: GAME
DISTRIBUTION TEAM: CentreSoft
EXPORT TEAM: Ubisoft
MEDIA TEAM: Twitch
SALES TEAM: Xbox UK
INDIE GAMES LABEL: 505 Games
GAME CAMPAIGN: Destiny (Bungie/Activision)
GAMES PUBLISHER: WB Games UK
PERSON OF THE YEAR: Debbie Bestwick, Team 17
UNSUNG HERO: James Honeywell, Nintendo UK
STORE MANAGER OF THE YEAR: Craig Kennedy, Games Centre
