As we countdown to the MCV Awards 2016, which takes place in London on March 3rd, we profile each of the finalists for the Trade Marketing Team category
The Trade team have worked on a number of high profile launches, including Skylanders Superchargers, Guitar Hero Live, Transformers, Destiny Taken King, Call of Duty Black Ops III as well as Blizzard's Starcraft LOTV, Heroes of the Storm and Overwatch.
The team has taken a holistic approach to product launches, with strong collaboration with 1st parties and licensees to deliver a cohesive and impactful omni-channel messaging to the end-users.
The internal team of two handle all trade activity for Deep Silver, SEGA, Square Enix and Focus Home Interactive, with titles including Farming Simulator 15, Football Manager 16 and Just Cause 3.
In 2015 the Nintendo trade marketing team focussed on responding to market needs, business needs and shopper needs, thorough a multi-channel approach.
The team focussed on replicating key brand and software messages at retail, implementing principal initiatives across trade social, digital, print and store channels, working closely with PlayStation's Sales and Product Marketing teams.
The in-house trade marketing team focussed on point of sale, staff and consumer engagement, and retail space acquisition in support of key titles Assassin's Creed Syndicate and Rainbow 6 Siege.
The team put particular emphasis on refining online execution, while ensuring they didn't neglect the traditional in-store POS elements for the likes of Halo 5, Rise of the Tomb Raider, Forza 6 and the Xbox One Elite Controller.
The MCV Awards 2016 takes place on March 3rd at the brand new Hilton Bankside Hotel in London,hosted by BBC funnyman Miles Jupp.
This year we have 83 companies competing for 23 prizes - You can view the finalists for the MCV Awards 2016right here.
Tickets are available now. Platinum tables of ten cost 3,295, Gold tables are priced at 3,095 and Silver tables of ten are priced at 2,895. Individual tickets can be bought for 289. You can buy ticketshere.
Sponsors of the MCV Awards 2016 include OPM Recruitment, Gamescom, Bridge Media, Playwire and Aardvark Swift, but a number of additional sponsorship opportunities are available.
For more information about the MCV Awards 2016, visitwww.mcvawards.com.