MCV is now available as part of Apple's Newsstand service, offering free access to an enhanced digital edition of the magazine every week, sponsored by Shorewood Blueprint.
If you don't already have the existing MCV iPad app installed on your device, simply click here to download the newly-released Newsstand version from the App Store.
And if you're already a user of the MCV iPad app, download the update that's just been made available on iTunes and the app will move into the Newsstand area of your device (make sure your iPad is running iOS 5 or above).
From here you will be notified each time a new issue of MCV magazine is available for download.
As well as offering access to a wealth of video content including, the MCV iPad app also includes outbound links throughout each issue, caters for searching every edition, includes a comprehensive contents and navigation tools, and provides a number of social sharing options.
"We are totally committed to publishing on iPad, which offers extended reach and value to our advertisers and an enhanced reader experience. With video, hotlinks and so much more, we are leading the way in the sector and increasing our circulation," said publisher Stuart Dinsey.
"It's about choice. Readers can connect with us via print, online, iPad, email, social media and events. This keeps us central and essential to the market we serve."
The iPad edition also serves as the perfect complement to the existing Shorewood Blueprint-sponsored MCV iPhone & Android news apps, which present our 24/7 online news coverage published on MCVuk.com.
It's all part of our mission to make MCV content available across as many channels as possible, creating convenience for readers and extra value for advertisers.
To find out how MCV can support your business year-round across its online, email, mobile, app and social channels, contact Lesley Blumson on +44 (0)1992 535 647.