One particular Xbox One SKU can be had for the tidy sum of just 199.99 on the Xbox.com store right now.
The FIFA 16 bundle, which includes EA's game and the 500GB version of the console, is currently the same price as the Xbox 360 on Microsoft's store. It has also been reduced to 199.99 on Amazon.
Other SKUs range in price from 229.99 to 299.99.
Price cuts swept through the Xbox One range in the immediate aftermath of the Xbox One S unveiling. That machine will launch in three SKUs.
As revealed by MCV, the 349.99 2TB Xbox One S will launch on August 2nd. This will be followed at a alter date by the 299 1TB and 249 500GB versions.